On October 21,, 2015 we will finally be at the point in time to which Marty McFly (Michael J Fox) travels in Back to the Future II, the 1989 sequel to the time-traveling classic. The future he predicts has captured the imagination of millions and has proved remarkably prophetic. (The Cubs are in the World Series, and who would have believed that one!)
Except for a few key oversights, the world Marty describes somewhat resembles our own in a strange and uncanny way. For example, he didn’t predict the internet or mobile phone or did he? Remember the scene where a member of Hill Valley’s Preservation Society holds out a tablet for Marty to electronically sign to save the clock tower. While the tablet featured in the film is much clunkier than the tablets we have today, the idea is still the same. Something small and wireless people can use for work, play and to learn.
Now, imagine if you were using your mobile phone or tablet for learning, and you were able to go to the Apple App and Google Play stores and see your organizations own branded learning app? This isn’t something for the reboot of the Back to the Future franchise, it can be there today with Meridian! Meridian MobileTM application is the industry’s first mobile solution that allows organizations to deliver a compelling, consumerized mobile experience that matches the brand’s identity.
We know from numerous studies that learning via your mobile device is on the rise. The majority of people are using high-speed internet connections (probably verified by an internet speed test) and high-end mobile devices to learn on the go.
We know that companies are looking to embrace their brand in a personalized manner to reinforce the quality and tailored nature of the learning to their workforce. Real life example: a government agency that deploys their Meridian Branded Mobile app across all of their agencies. Each agency has their own brand and displaying this in the app reinforces the connection between the mission of the agency, the learners, and the learning objects. Meridian Branded Mobile App is a native mobile app, offering security and offline capability not available in hybrid or mobile web apps.
Here is the even better news… the Meridian Mobile app provides learners the opportunity to download learning while connected, take learning offline, and seamlessly sync activities when back online. Users can more easily collaborate, interact and share information within the system, and Meridian customers can make more informed decisions and more effectively and accurately measure the value of individual or company-wide learning activities.
Marty may have missed the mark on flying cars, self-tying shoelaces and dust repellent paper, but I think mobile learning is here to stay! For more information about the Meridian MobileTM check out our one-minute video or stop by booth #2614 for a demo.