The grocery store is the same for everybody. No matter why you’re there, you walk through produce laid out on tables, down aisles of frozen pizzas and waffles, or by a case of chilled dairy. Grocery stores cannot adapt to each customer; they must stock shelves to address a wide range of needs, from significant families to single adults, granola-eaters, and dessert lovers.
Your online course catalog doesn’t need to be like a brick-and-mortar grocery store. It can be custom-tailored to your needs. What if one day, you walked into the grocery store and were able to have it laid out exactly how you wanted it? Imagine removing aisles of gluten-free products and diet-friendly alternatives. You could shrink the produce section and have more convenience foods and carbonated beverage options. Those without children don’t need to see formula. Imagine a grocery store that features the things you buy, items that go with the things you buy, and nothing else to distract you. How would that improve your shopping experience? How much faster would it be? How much more efficient and less headache-inducing?
In an LMS catalog, we can create that kind of individualized experience. We evaluate which content was previously accessed by a learner and what content was used by similar people. This is the flexibility the internet has provided us. And it is, in a way, making lives easier for both the seller and the consumer. Anyone with access to fast internet (such as those provided by the best satellite internet provider) can use the available space to ascertain the maximum benefit. Talking about the course here, based on the learner’s behavior, certain items can be pushed to the front where a learner is likely to be interested. Like a shiny end-cap at your grocery store, new and featured content can be highlighted, ensuring learners don’t miss the latest and greatest offerings. Content that “goes with” things you’ve already accessed can sit next to it on your virtual shelf–think dip next to chips, peanut butter next to jelly.
One benefit of the virtual world is the ability to adapt the experience for each person. Without space constraints and by tracking users’ data and making complex correlations between user behaviors, online catalogs can be infinitely customized. Just as the health food lover’s imaginary grocery store has an extra-large section for bulk bins, a nurse’s catalog might feature compliance training and PDUs relevant to her career. My grocery store might learn that I always buy Nutella and put it front and center, and my training catalog might similarly learn that I can’t pass up a writing course and ensure that I see those first.
It isn’t just the learner who benefits when a catalog is personalized. When relevant content is easier to find, learners are more likely to go down the correct training path (a boon to the employer) and take additional courses that benefit their company and boost their performance. Beyond that, there are sales considerations – customization allows content providers to ensure the most relevant, famous, or latest content is featured, increasing the likelihood that a learner will buy it.
Like a grocery store issuing a “frequent buyer” card to analyze your purchases and offer you custom coupons, training providers can use the LMS to evaluate their customers’ training patterns and know what to provide them next for the highest chance of success.
As providers of technical solutions, making our users’ lives easier is among our most important jobs. AI -or machine learning, enables our software to customize the user experience. Using the data already captured by the LMS to tailor the training catalog experience for each user is an elegant, efficient way to do that. With a properly implemented content recommendation system, learners have a comfortable, easy path through their virtual “store.” If only grocery shopping were so simple.