Many organizations are hesitant to accelerate their digital transformation by introducing a learning management system (LMS) or integrating other technologies. This is due to the impression that it is a time-consuming process and could be a large financial investment. However, the ability to scale and monetize training among external learners has proven to be an important focal point for many companies.
Here are three key features to look for in an eCommerce solution:
Scalable Storefront for Seamless Use:
It goes without saying that a user-friendly interface will allow customers to browse and purchase necessary training content quickly with ease. The Meridian LMS allows companies to personalize the interface with specific branding which equips organizations to embed branding, custom URL’s, and specified domains for various learner populations. This creates a storefront that delivers an experience that matches the rest of the learner’s experience while adapting to any combination of payment, discount, or tax requirements. Having a seamless user experience can lead to increased training course sales and overall revenue for the organization. Payment complexity and an inability to navigate the platform could lead to dissatisfaction, however, Meridian’s eCommerce capabilities mitigate this risk.
Convenient Bundling Options for Upselling:
Through eCommerce bundling capabilities, this gives organizations the increased flexibility to sell single courses or pre-selected course bundles to meet the different training needs of specific target audiences. As a result, this allows for further upsell opportunities to monetize course offerings and in the long-term will drive additional revenue.
Personalized Course Suggestions:
With a dynamic and intuitive eCommerce LMS, there is an increased ability to get the right content in front of the right customers at the right time. While there are some standard training courses, not all courses will be applicable to every organization. When evaluating LMS’, it’s important to consider if it can create personalized learning paths that make the material more relevant and relatable. In doing so, this can equip organizations to deliver learning programs that raise workforce productivity, improve employee retention, cut expenses, and reduce training time.
While the process of selecting an LMS can sometimes be overwhelming, the platform should make processes easier rather than harder for system administrators and users alike. The Meridian LMS has a longstanding reputation within the industry for having a robust eCommerce capability which seamlessly integrates into extended enterprise learning. These key features of an eCommerce LMS can increase upselling opportunities, offer personalized course recommendations, and generate more revenue for the organization.