Many organizations are hesitant to accelerate their digital transformation by introducing a learning management system (LMS) or integrating other technologies. This is due to the impression that it is a time-consuming process and could be a significant financial investment. However, the ability to scale and monetize training for external learners has proven to be an essential focus for many companies.
A user-friendly interface will allow customers to browse and purchase the necessary training content quickly and easily. The Meridian LMS allows companies to personalize the interface with specific branding, enabling them to embed branding, custom URLs, and domains for various learner populations. This creates a storefront that delivers an experience that matches the rest of the learner’s experience while adapting to any combination of payment, discount, or tax requirements. A seamless user experience can increase sales of training courses and the organization’s overall revenue. Payment complexity and an inability to navigate the platform could lead to dissatisfaction; however, Meridian’s eCommerce capabilities mitigate this risk.
Through eCommerce bundling capabilities, organizations have increased flexibility to sell single courses or pre-selected course bundles to meet the different training needs of specific target audiences. This allows for further upsell opportunities to monetize course offerings and, in the long term, will drive additional revenue.
With a dynamic, intuitive eCommerce LMS, you can deliver the right content to the right customers at the right time. While some standard training courses exist, not all will apply to every organization. When evaluating LMSs, it’s essential to consider if they can create personalized learning paths that make the material more relevant and relatable. This can equip organizations to deliver learning programs that increase workforce productivity, improve employee retention, reduce expenses, and shorten training time.
While selecting an LMS can sometimes be overwhelming, the platform should make processes easier—not harder—for system administrators and users alike. The Meridian LMS has a longstanding industry reputation for a robust eCommerce capability that seamlessly integrates with extended enterprise learning. These key features of an eCommerce LMS can increase upselling opportunities, offer personalized course recommendations, and generate more revenue for the organization.
